MAN Truck & Bus

MAN Truck & Bus

Product strategy and product management

Project description

In the area of product strategy and product management at MAN Truck & Bus SE, TESEON supports the systematic initiation and cross-functional preparation of large development projects against the backdrop of diverse boundary conditions and requirements from customers, suppliers and legal regulations. The standardized processes and tools developed together with TESEON not only enable resource-optimized workflows, but also allow MAN to meet the challenge of increasing complexity in the product portfolio.

About the company

MAN Truck & Bus SE is a leading international provider of commercial vehicles and transportation solutions. The product portfolio includes vans, trucks, buses, diesel and gas engines as well as services for passenger and freight transportation. “Simplifying business” and maximizing customer benefits are of central importance at MAN – be it through digital services, alternative drives or pioneering product innovations.

“With the highly motivated TESEON team, we have succeeded in significantly improving our processes and methods in product management.“

Dr. Matthias Kreimeyer, Product Strategy & Management Truck (GPT)


Mio. € Revenue (2018)
Truck Sales (2018)
Variance in the Portfolio (Base Vehicles)

Our services

  • Systematic requirements management in product planning and in the product development process
  • Initiation and project management of product development projects
  • Optimization of processes and methods for product positioning
  • Introduction of and support with agile working methods
  • Reduction of portfolio complexity and variant optimization
  • Introducing and supporting the use of variant management tools

About the project

The product strategy and product management department at MAN is responsible for product and portfolio management across all series products (Truck & Bus). This essentially includes the definition, development and management of the entire MAN Truck & Bus product portfolio – from the initial product idea through development and market launch to outphasing.

TESEON provides support in several areas, from the decision on product strategy to the definition and management of product development projects for new products and product maintenance measures. In the “Product project initiation” task area, TESEON supports the operational content initiation of extensive vehicle projects and theme packages. In the “requirements management” area, TESEON is involved in the management of requirements specification work, including the support of SE teams. The optimization of processes and methods is the subject of the “Product positioning” field. Supporting operational activities here primarily concern technical evaluations, data management, market surveys and the coordination and implementation of workshops. The management of the existing product portfolio also proves to be a challenging task at MAN due to interdependencies and intertwined data structures. In the field of “variant management and portfolio complexity”, TESEON contributes its many years of expertise in complexity management to provide operational support for ongoing activities through evaluations, data analyses, workshops and creative work. This enables the best possible adaptation of the truck and bus product portfolio to market and customer requirements within a legal and socially accepted environment and on the basis of entrepreneurial profitability. Data structures and tools for variant management are introduced, maintained and further developed.

Successes of the project

  • Reduction of project initiation times
  • Development and detailing of standards in requirements management
  • Savings through variance reduction in the range of several million EUR per year
  • Substantial reduction of variance in the active vehicle control and parts portfolio

Your personal contact


Dr.-Ing. Thomas Braun
Managing Partner
+49 89 307 481 50

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Register for the webinar on 25.04.2024 "Lower costs and risks through
structural improvement of the global production and supply network"
Register for the webinar on 25.04.2024 "Lower costs and risks through
structural improvement of the global production and supply network"