Efficient product development process
Product development is not a given. Life cycles are getting shorter, the competition bigger and customer requirements more demanding. For this reason, we leave nothing to chance when it comes to product development. A variety of processes already exist for the development of new products that have been tried and tested in practice. These range from stage gates within a waterfall process to the use of SCRUM, which is based on the empirical principles of transparency, inspection and adaptation. Depending on the product, company size, industry and many other influencing factors, the optimal process structure for the product development process must be developed in order to ensure long-term success. Design to X is an essential component in linking the product development process to individual company goals – such as cost optimization or sustainability.
Develop a customized product development process together with us and strengthen your market position in the long term!
Concentrate on the essentials! We ensure customer-oriented product development through efficient milestone management.
Combine activity and results-oriented processes. This allows you to benefit from the advantages of both worlds and achieve maximum efficiency!
Product development process – The development of new products
The development of new products is a central task of every successful company. Globalization makes it possible to supply customers from all over the world. At the same time, this also increases competitive pressure. In the current market, product life cycles are becoming shorter with increased customer requirements. Cheap products are flooding the market and require a clear differentiation from the competition through high product quality and innovative products.
An established product development process is the stage-gate process according to Cooper. This is characterized by milestones known as gates. Intermediate results are developed at each milestone. These ensure the required level of maturity and quality assurance of the process. Interdisciplinary teams work together to achieve the required results and increase the maturity level of the product with each milestone reached. The requirements of each specialist area and those of potential customers must be taken into account. We provide support in ensuring quality and homogenizing the often heterogeneous requirements.
One disadvantage of this process is the inflexible structure of the previously defined milestones. Reacting to current market conditions and updated customer requirements is only possible to a limited extent within the stage-gate process. The Scrum framework meets this challenge. Requirements are processed and functions implemented in time-limited sprints. Once the sprints have been completed, the results are inspected, the market situation is reassessed and work continues with the new information.
Development success by means of an individual development process
None of these approaches will lead to the success of your development project without exception. Depending on the application, it is important to work out the optimum combination in order to achieve a sustainable result. In addition to the cost optimization of products or their sustainability, the USPs of our customers are highlighted and optimized through active idea management. Thanks to our many years of experience in the field of product development, we have been able to implement innovative and customized processes with customers from the automotive, toolmaking, pharmaceutical, etc. industries. We support our customers on their path to success with our workshop format and ongoing support.
Our EXPERTISE in the area of the product development process
As experienced consultants in the product development environment, we provide you with holistic support on all topics relating to the product development process and the right approach for you. We work with you to design the optimum process solution for your specific company situation and help you with the implementation roadmap.
Get in touch with us! Our aim is to enable you to continuously develop customer-oriented products.
The approach
Our customers’ success stories
